Advett Dixit - Real Estate Marketing,sales and technology.

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Pareto’s Law and Real Estate Marketing

Pareto’s Law and Real Estate Marketing An Italian Economist Vilfredo Pareto in 19th Century had written an mathematical model for income distribution in Italy that stated that 80% of the land owned by 20% of people. Wealth was not evenly distributed. Joseph Juran in late 1930’s helped General motor to solve some issues pertaining to productivity in manufacturing but landed finding a solution for decoding the “Code” and “Encoding “ as well - cutting he long story short he found in this process that all the tasks and efforts don't affect the outcome equally and in fact very few tasks and efforts are responsible for the majority of the solution or result that is expected. This applies to everything - he concluded later on when he studied and applied, Pareto rule. He called this research manuscript as “ Pareto’s principle of unequal distribution” You will see there is a huge significance in this principle, from biology to astronomy. And from banking to marketing. 80% of your result

What Channel Partners are doing that we can't ?

Channel partner is not a new phenomenon, some call them brokers or agents, while others as sales partners or channel partners. Here channel partner essentially means an organization that facilities real estate developer to sell real estate and gets a percentage share in exchange, a brokerage. Channel partner term is relatively new and has hit the high with advent of internet property listing portals. Initially it was believed that the property listing portals would cannibalize the real estate broking business and initially they did try to do it but due to few known and other unknown reasons, it did not continue that path of removing the middle man between Builder Developer and the Buyer. Reasons for this are partly because real estate companies were not concerned if they had to pay a brokerage or not (generally) also from portals point of view the cost of customer acquisition sky rocketed in last five years as rates or google ads, facebook ads and search results costed more and more, m

Nugget 5 #cost #ROI

#Influencer #branding #realestate Nugget 5 #cost #ROI Most frequently asked question now is "Whats the cost and ROI?" In all this influencer branding and marketing that you are "nuggeting" about? Thank god atleast they reached the question. The first essential part we have to define is what we are looking for (i know it's ultimately the bookings) Is it 1. Web traffic 2. Branding 3. Participation in a particular contest/offer 4. Lead 5....... 6..... So on The key here is,we have the freedom and power to define what we exactly want and where we want to take it to. It can be an objective that you want a 50000 twitter follower where you build your influence and create a strong network to propagate your brand. It can be an objective that your project fb /youtube page is visited by thousands to upload their video that will be showcased by your company and have an award of some sort. And So on The straight answer to it "Cost and ROI will be completely de

Nugget 4 #Sports #endorsements

#Influencer #branding #realestate Nugget 4 #Sports #endorsements It’s interesting find, that many of the sports persons locally, nationally and internationally have more quality fan following than TV stars and celebrities. Your local wrestler, shooting champion, Swimmer, Footballer etc has followers over Instagram and Facebook in lakhs( if she or he has represented nationally or internationally). Their followers are genuine and all ears to what they say and, what I see is, a golden opportunity for us. I think you got what mean to say. But please don’t, don’t, don’t use them to advertise, use them to engage and connect with your brand or project. Be creative Be bold. Tip – Always think in terms of traffic on your website. Advit

Nugget 3 #hoarding #website #web #asset

Nugget 3 #hoarding #website #web #asset 20*40 hoarding printing, transport, mounting and removing costs anywhere between 15 to 20 Rs per sqft per exercise, say you do this exercise 3 times in a year (only). The total Cost to company (CTC) is 42000/- INR. This is not rent just the printing, mounting etc. Do we spend this much amount on our website every year? And do we think, there might some more value to it if we flag an interesting concept with our web asset as we do elsewhere? Why not try to play a little bit of your hoarding Printing and mounting budget say, of just one hoarding of the many , you have and use it to create web asset that may last for more than year? Can we not use this web asset in a creative way with the help of few influencers to create traffic on it for specific reason and time, giving you something more than just branding, you get engagement. Major benefit – The rental you save by giving up one hoarding. Major Gain –Very few are focusing on t

#Influencer #branding #realestate

Nugget 2 #story #telling With some solid fact based story that your project or company has (of your client, staff, worker or anyone associated with your company or project) sow, that story - with an appropriate influencer who tells that story on behalf of you (with your project name or your company name playing a background role in the entire story). So if you have celebrity clients, some renowned artist or writer or anyone who has special story to share and stays in project you handed over or currently in process. It has a 100X impact than an advertisement format especially online. It takes curation but ‘hey it’s damn fresh and impactful’. Make sure the influencer is also the part of the story and feels connected with it. Honest, Fact full and heart felt stories are what people looking for and I believe there are many around us. Even one story this year will do. Start with one story. Cheers Advit