Advett Dixit - Real Estate Marketing,sales and technology.

#Influencer #branding #realestate Nugget   4 #Sports #endorsements It’s interesting find, that many of the sports persons locally, nationally and internationally have more quality fan following than TV stars and celebrities. Your local wrestler, shooting champion, Swimmer, Footballer etc has followers over Instagram and Facebook in lakhs( if she or he has represented nationally or internationally). Their followers are genuine and all ears to what they say and, what I see is, a golden opportunity for us. I think you got what mean to say. But please don’t, don’t, don’t use them to advertise, use them to engage and connect with your brand or project. Be creative Be bold. Tip – Always think in terms of traffic on your website. Advit

  3  min  Inspite of the massive growth in social media popularity, the good old email is still one of the most effective tools to communicate and create a serious communication channel with your brand followers. May it be spiritual gurus, success coaches, authors, consultants, brands that looking for a repeat business all are using email marketing in an extremely effective way. Email marketing is more relevant to those who mostly have a repeat business from same clients over a long period of time. So for real estate, If you look at your business with a view of next 10 years what do you see? Yes, you won’t see any specific Project or inventory to sell, what you will see is your brand and what you be known for. What will be your reputation after 10 years? If you are taking this long and serious view about your real estate business certainly email marketing is one of your key channels. Some of the most effective campaigns and most successful once do have email a...

  30 May 2020- 3 Min Read Website essentially has become the front office of many brands in real estate. It is indeed so fascinating to see that with a minuscule cost and effort you can create a world class experience for you clients. Website will be taken far more seriously now and looked upon as the official communication portal of any company or brand Following are my suggestions and practical ideas that each real estate company can follow to make their clients feel that it was worth visiting your website. These tips are followed by the best in the business and those who care about their existence not just online but otherwise as well. 1  .      Your company website must have a Covid 19 policy on the top of your website showcasing what precaution’s your company is taking for those who are working in office, those who are visiting for enquiry and site visit and for vendors and suppliers more importantly for your construction workers and site staff . Ac...

Good time;Bad time Time is a very fascinating concept many tried to define time and many have been successful too. Time is what you think of , there is no future there is no past exist any where. Only thing that exit is now.Rest is just a record of all NOW's put together. For a startup stand point what is a good time and bad time to do business? We hear about recession,bad environment for business,bad policy bad market condition and so on and so forth. How should we react to these words. Just as any other word.For a startup we do not  exist because of the business and market condition. We exist because we want to and the customers want us to . Only thing we can do is and only thing that matter anyways is excessive focus on the customer satisfaction and fulfilling customers needs,wants and dreams .There no bad time no good time. If you are the best to your customer you have a good time if you are average to your customer you have a bad ti...

Apps for ops We in India are enjoying the internet penetration on healthy scale. Mobile Internet has made it more accessible and affordable in many cases. But many businesses and professional in tier 2 and 3 cities are not ready and equipped to harness this internet access among the common consumers. So if we search any local business or professional we don’t find them on internet or many who are, don’t have a strong presence in terms of website and other social media profile. Upon that now ‘app’, is knocking the door big time. So many businesses and professionals are not equipped at all make most of this opportunity. You might ask why I would need app for my business or profession. I am not a social media. True but there is basic difference between an app and a website. Mostly we have our websites as static information portal to potential clients and consumers. But app is not just about that. App can be much more powerful tool than you can imagine. You can handle and manage ...

                    Team is Steam    In other words,Right People on the bus. Any business is all about people whether it is customers or employees or investors. Most businesses start because they solve certain problem or found an innovation that is so powerful that it disrupts existing way of doing things and some businesses start because there is huge demand for it and so on and so forth. The ‘Why’ is important –but ‘who’ is also equally important if not more, in my opinion ‘Who’ is more important than ‘why’, basically ‘why’ is extrinsic it depends on lot of vectors which are beyond control and may change with time or situation. But if you have right people on the bus, the right team, then ‘why’ may change or alter or evolve or dissolve but the team makes any ‘why’ you choose possible. Let’s take an example -Apple built PC because of Steve wozniak, it sold and became apple because of Steve jobs but as time change...

Amoeba  OS( Organizational Structure) Many Startups, small and midsize companies who have founder as its driving force are battling a problem called organizational Structure (OS) and system within the company. One can never be sure that what is more important? OS and system or founders way of doing things. Both have their own limitations. Whenever I am confused about anything about life or business I make it a point to find answer through life itself, the very nature we are the part of has solutions for everything,that is because nature has gone through  billions of years of evolutionary process finding most effective and effortless way of reaching the evolutionary pinnacle. When I first came to know about amoeba I was fascinated by its ingestion technique i.e the way it grabs the food. Whenever any food particle comes anywhere near amoeba that part of its body becomes its mouth & it engulfs it. By the way Amoeba was the first unicellular organism that performe...

         Sales, is the Boss. The Boss, is who Sells. Many startups especially the technology startups have multiple founders, mostly they are experts in technology or product creation. As we watch the rise and fall of the startups, one thing that eventually is going matter is the sales of your product or service. To be more precise, Money in the account for the exchange of your goods or services. This is inevitable and fundamental fact of any business even for Apple or Google after so many years of pioneering products and services and huge brand equity. Sales the ultimate fact that matters. Elon musk, is Elon musk, only because he has managed every single time to create strong booking and advance paid by customers in large numbers. So for a startup to be successful this single most factor overrules all other parameters of success that you want. Sales, is the Boss. Very famous sentence in sales and marketing is,” Marketing and sales too important to be ...

The Magic of Mistakes As we all know that the entire education system in India has Anti Mistake and Anti failure dominance. Somehow as kids and later on as students of our respective subjects, we are terrified of committing mistakes and confronting their results. Many of us, in fact, almost all of us have stooped learning precisely for that reason to avoid mistakes and the resulting failures. What was the last time we tried learning new word, or a new language or tried new road for some destination we went many years ago. By sheer fear of committing a mistake, we have made us absolutely bordered and inorganic in every sense. We don’t try new food, new type of friends, new type of reading, new type of movies, new type of music and anything that triggers a slight probability of committing mistake. Initially, I use to, think of it as an ego effect, but as I closely watched myself and my acquaintances, it dawned on to me that it is not an ego but much primitive emotion of raw fea...

Ability is always aquired not inherent. Most of us mistaken ability as talent and let our self escape saying he or she is talented. Now after years of believing that other are talented i can assure and prove that most leaders and entreprenures are of higher abilities than talent. Ability is muscle to be developed day in day out it takes focus,consistency and intense liking for excellence. Rest of things will happen which others call luck. Ability is a seed for luck. Advit Dixit Founder Tribe appsoft,India.