Advett Dixit - Real Estate Marketing,sales and technology.

Customer Obsession is a business philosophy and strategy where the company places the needs, desires, and satisfaction of customers at the absolute core of its decision-making processes. Rather than merely focusing on customer satisfaction or service, customer-obsessed organizations consistently go above and beyond to understand and anticipate their customers' needs, ensuring that every aspect of the business is aligned to deliver exceptional customer experiences. Key Elements of Customer Obsession: Deep Customer Understanding : Customer-obsessed companies prioritize gaining a deep understanding of their customers’ preferences, pain points, and behaviors. This insight often comes from continuous data collection, feedback loops, and engagement with customers to ensure products and services evolve with customer needs. Customer-Centric Decision Making : In a customer-obsessed organization, all decisions—whether related to product development, marketing, or operations—are driven by ho...

आपल्या कडे मार्केटिंग आणि सेल्स अशा दोन वेगळ्या टीम शक्यतो नसतात किंबहुना  मार्केटिंग ,सेल्स अँड पोस्ट सेल्स सर्व प्रक्रिया एकच टीम आणि व्यक्ती करत असते .  अशा वेळी काय करायचं ते पाहूया .  प्रॉपर्टी /फ्लॅट विक्री मध्ये मार्केटिंग म्हणजे काय? १. रीच  - म्हणजे जास्तीजास्त टार्गेट ऑडियन्स पर्यंत पोहचणे  २. कन्टेन्ट - म्हणजे आपण त्यांना आपल्या प्रोजेक्ट आणि प्रॉडक्ट बद्दल काय सांगतोय ती माहिती.  ३. ह्यॅमररिंग - म्हणजे त्या रिच ला आपण हा कन्टेन्ट किती वेळा सांगतोय  ४. एन्कवायरी - म्हणजे संभाव्य गिरायिका कडून विचारपूस व तुमच्या कडे फ्लॅट घेण्याची इच्छा दर्शविणे.  शक्यतो , ह्या टप्यातला पहिला भाग  हा मार्केटिंग असतो व उर्वरित सेल्स  म्हणजे जेव्हा तुम्हाला लक्षात येतं  कि ह्या एन्कवायरीला  आता हे पटलं  आहे कि तुमच्या कडे फ्लॅट घ्याला हरकत नाही आणि त्यांना जसा हवा तास फ्लॅट तुमच्या कडे उपलब्ध आहे आणि तो घेण्यासाठीची आर्थिक बाजू सुद्धा जमेची आहे, त्या क्षणी मार्केटिंग थांबतं  किव्हा थांबवावं  आणि सेल्स सुरु होतो.  ...

Nugget 3 #hoarding #website #web #asset 20*40 hoarding printing, transport, mounting and removing costs anywhere between 15 to 20 Rs per sqft per exercise, say you do this exercise 3 times in a year (only). The total Cost to company (CTC) is 42000/- INR. This is not rent just the printing, mounting etc. Do we spend this much amount on our website every year? And do we think, there might some more value to it if we flag an interesting concept with our web asset as we do elsewhere? Why not try to play a little bit of your hoarding Printing and mounting budget say, of just one hoarding of the many , you have and use it to create web asset that may last for more than year? Can we not use this web asset in a creative way with the help of few influencers to create traffic on it for specific reason and time, giving you something more than just branding, you get engagement.   Major benefit – The rental you save by giving up one hoarding. Major Gain –Very few are focusing ...

  Nugget 2 #story #telling With some solid fact based story that your project or company has (of your client, staff, worker or anyone associated with your company or project) sow, that story - with an appropriate influencer who tells that story on behalf of you (with your project name or your company name playing a background role in the entire story). So if you have celebrity clients, some renowned artist or writer or anyone who has special story to share and stays in project you handed over or currently in process. It has a 100X impact than an advertisement format especially online. It takes curation but ‘hey it’s damn fresh and impactful’. Make sure the influencer is also the part of the story and feels connected with it. Honest, Fact full and heart felt stories are what people looking for and I believe there are many around us. Even one story this year will do. Start with one story. Cheers Advit

  30 May 2020- 3 Min Read Website essentially has become the front office of many brands in real estate. It is indeed so fascinating to see that with a minuscule cost and effort you can create a world class experience for you clients. Website will be taken far more seriously now and looked upon as the official communication portal of any company or brand Following are my suggestions and practical ideas that each real estate company can follow to make their clients feel that it was worth visiting your website. These tips are followed by the best in the business and those who care about their existence not just online but otherwise as well. 1  .      Your company website must have a Covid 19 policy on the top of your website showcasing what precaution’s your company is taking for those who are working in office, those who are visiting for enquiry and site visit and for vendors and suppliers more importantly for your construction workers and site staff . Ac...

3 min read Most of us do know the difference between the two, but we always tend to miss some of the key differentiating factors that define and make both effective. When I say Sales Vs Marketing, I mean to compare and not compete, Collaborate and not conflict. Conflict arises only, out of lack of clarity and especially in real estate most of the times, the line between sales and marketing are not just blur they are in fact intermingled. To begin with a primary definition -Marketing means something that generates leads and sales means something that converts the leads into a client. Both appear to be mutually exclusive but no company can survive in absence of any one of the entity. Many real estate companies sometime or the other, in their long business timeline have either found themselves saying “We have loads of site visits but they just don’t buy” While other times they might be saying “no body visits the site, but those who have visited so far have inevitably booked” b...