We all either have subscribed to them or followed them knowingly or unknowingly for the content and posts they share on social media. As a follower, it is the information or knowledge that we gain from the influencers, is what attracts us to them and also we sometimes like to belong to a certain kind of people or tribe. The digital influencers are precisely what they are - “Influencers” For example there are many popular youtubers who give high quality information and insights about new mobile phones and give their opinion about the product and their features.Similarly there are instagram influencers for travel,photography and personal grooming kind of subjects. There are facebook influencers who work on subjects like cooking,lifestyle coaches,fitness expertise etc. So there are lakhs of influencers with crores of followers. Now, how does this help us as a business owner and someone who likes to use it for branding or even driving sales? And how can we start using these digital influen...