Advett Dixit - Real Estate Marketing,sales and technology.

Pareto’s Law and Real Estate Marketing An Italian Economist Vilfredo Pareto in 19th Century had written an mathematical model for income distribution in Italy that stated that 80% of the land owned by 20% of people. Wealth was not evenly distributed. Joseph Juran in late 1930’s helped General motor to solve some issues pertaining to productivity in manufacturing but landed finding a solution for decoding the “Code” and “Encoding “ as well - cutting he long story short he found in this process that all the tasks and efforts don't affect the outcome equally and in fact very few tasks and efforts are responsible for the majority of the solution or result that is expected. This applies to everything - he concluded later on when he studied and applied, Pareto rule. He called this research   manuscript as “ Pareto’s principle of unequal distribution” You will see there is a huge significance in this principle, from biology to astronomy.   And from banking to marketing. 80% of your r...

Channel partner is not a new phenomenon, some call them brokers or agents, while others as sales partners or channel partners. Here channel partner essentially means an organization that facilities real estate developer to sell real estate and gets a percentage share in exchange, a brokerage. Channel partner term is relatively new and has hit the high with advent of internet property listing portals. Initially it was believed that the property listing portals would cannibalize the real estate broking business and initially they did try to do it but due to few known and other unknown reasons, it did not continue that path of removing the middle man between Builder Developer and the Buyer. Reasons for this are partly because real estate companies were not concerned if they had to pay a brokerage or not (generally) also from portals point of view the cost of customer acquisition sky rocketed in last five years as rates or google ads, facebook ads and search results costed more and more, m...

  Nugget 2 #story #telling With some solid fact based story that your project or company has (of your client, staff, worker or anyone associated with your company or project) sow, that story - with an appropriate influencer who tells that story on behalf of you (with your project name or your company name playing a background role in the entire story). So if you have celebrity clients, some renowned artist or writer or anyone who has special story to share and stays in project you handed over or currently in process. It has a 100X impact than an advertisement format especially online. It takes curation but ‘hey it’s damn fresh and impactful’. Make sure the influencer is also the part of the story and feels connected with it. Honest, Fact full and heart felt stories are what people looking for and I believe there are many around us. Even one story this year will do. Start with one story. Cheers Advit

#Influencer #branding #realestate Nugget #1 #location  #courtesy Location courtesy is one of the best thing to offer by a real estate company. Influencers mostly like to have their videos in different locations or landscapes. Providing your plush office or a project club house or a sample flat for them to shoot their video with a constant location courtesy text on the video that will make a good subtle way to brand your project or company especially when the influencers audience and your target group is overlapping. Make sure the influencers gets the location for the shoot  free  and so does your company gets the location courtesy branding in exchange. Cheers Advit

We all either have subscribed to them or followed them knowingly or unknowingly for the content and posts they share on social media. As a follower, it is the information or knowledge that we gain from the influencers, is what attracts us to them and also we sometimes like to belong to a certain kind of people or tribe. The digital influencers are precisely what they are - “Influencers” For example there are many popular youtubers who give high quality information and insights about new mobile phones and give their opinion about the product and their features.Similarly there are instagram influencers for travel,photography and personal grooming kind of subjects. There are facebook influencers who work on subjects like cooking,lifestyle coaches,fitness expertise etc. So there are lakhs of influencers with crores of followers. Now, how does this help us as a business owner and someone who likes to use it for branding or even driving sales? And how can we start using these digital influen...

Building a digital culture for the sake of it, is not advisable. But if this pandemic has not taught us the “need for digital culture” then what have we learned from this pandemic, for our businesses? Real Estate business is messy when it comes to getting digital. At the same time that is the only reason we should create a digital culture. Why should we have a digital culture? ·          Almost 80% of our work force work at something called, site!   ·          Almost all of our expenses are done for the site and ·          Almost all of our success depends on buyers coming from different location to visit our site before they buy. ·          All in all –there are a lot of things that are happening which we can’t be control sitting in office. So we need information and system that will give us real time pulse of...

Virtual reality (VR) and Augmented reality(AR) are pretty stable technologies with large application in show casing the project, flats and other marketable features to the client. Before diving into other interesting application of VR and AR,let me first revise on what exactly VR and AR means. Virtual reality is clearly science of creating the reality in the virtual space that is on the screen or oculus like special visual output devices.These VR renders are made using highly advanced software and rendering techniques that give us the feeling that we are actually in the flat or in the real location without moving an inch. Augmented Reality is also straight forward. The word augment means adding something upon the existing.The augmentation that is done is either on the VR render,video or on the real time objects which have hidden triggers.When we move our phone camera over a part in the physical space or object there are certain triggers that are hidden on the object or space that...

IOT is Internet of things, humans use internet to communicate with each other. We send files, forms, replies, and instructions etc what would happen if the “things” start communicating with each other and start doing the same with no human intervention. This is what Internet of things precisely is. The   things like machines, pumps, appliances etc when they start sending information about their functions ,performance, state of operations, its health status to another thing that will take certain decision based on the communication is what internet of things basic logic. Two things communicate so that they work better. Now, how does that help us? Imagine none of your office staff or site staff could communicate by any means not even by speaking to each other and they work with that lack of communication, what will happen? Yes, there won’t be any work done until they communicate or some other person passes the message or they themselves try to do everything as they could not ...

  30 May 2020- 3 Min Read Website essentially has become the front office of many brands in real estate. It is indeed so fascinating to see that with a minuscule cost and effort you can create a world class experience for you clients. Website will be taken far more seriously now and looked upon as the official communication portal of any company or brand Following are my suggestions and practical ideas that each real estate company can follow to make their clients feel that it was worth visiting your website. These tips are followed by the best in the business and those who care about their existence not just online but otherwise as well. 1  .      Your company website must have a Covid 19 policy on the top of your website showcasing what precaution’s your company is taking for those who are working in office, those who are visiting for enquiry and site visit and for vendors and suppliers more importantly for your construction workers and site staff . Ac...

Gmail is the mother ship of all the google services now, right from google drive to google app store. You use Gmail hundreds of time during a week but these secret 5 features will help you make your Gmail super effective and work life efficient.   Five open Secrets of Gmail.   1.        Smart compose Smart Compose is an awesome new feature that was added to Gmail last year, and it can save you a ton of time. In a nutshell, the feature predicts what you’re going to type and lets you insert predicted words or entire phrases by pressing the tab key on a computer or by tapping the space at the end of the predicted phrase on a smartphone. Enable it on the General tab in your Gmail settings by scrolling down to “Smart Compose” and clicking the button next to “Writing suggestions on.” You’ll get generic suggestions by default, or you can enable personalization to allow Google to keep track of your writing style and offer personalized suggestions....