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5 Thing you must immediately update or change on your company website in Covid 19 pandemic.


 


30 May 2020- 3 Min Read

Website essentially has become the front office of many brands in real estate. It is indeed so fascinating to see that with a minuscule cost and effort you can create a world class experience for you clients. Website will be taken far more seriously now and looked upon as the official communication portal of any company or brand

Following are my suggestions and practical ideas that each real estate company can follow to make their clients feel that it was worth visiting your website. These tips are followed by the best in the business and those who care about their existence not just online but otherwise as well.

1 .   Your company website must have a Covid 19 policy on the top of your website showcasing what precaution’s your company is taking for those who are working in office, those who are visiting for enquiry and site visit and for vendors and suppliers more importantly for your construction workers and site staff . Actual photos will work wonders.You can make it expandable or responsive to avoid sacrificing prime real estate of your site but at the same time give enough insight about how your company is dealing with this pandemic.

People love courage, sensitivity and people who take responsibility. 

What better way than this to demonstrate your candor?

2. Visit your own website on your mobile phone and see if your website is 100% mobile friendly, if yes, make sure you make it more interesting and allow people and visitors to spend more time on it, as during the lockdown period people are willing to spend more time to know more about the things that interest them. And dont just harp about your project only, give them something that they would take with them even after they are offline and could share it with their friend and family. Give yourself a chance to get a good old word of mouth appreciation.  Big Opportunity. Be Bold be genuine.

 If you website is not mobile friendly make sure first thing you do today is to make provisions to make it 100% mobile friendly. To understand more about what is meant by mobile friendly website keep a watch on my blog I will curate it soon.

 

3.  You website must have multilingual option with default as local language, if you are doing business in non-metro region. Hindi English and Regional language is an important change you must go for during this period as there is big surge in the usage of internet in the non-metro, non-English reading pockets. Get ready for some desi traffic on your website. By the way these are always been your clients only thing changed, is they are online now. Don’t trust me? Just check out the youtube content viewed by them in the local language. Some Marathi youtube channels have more viewers than population of France.

Get real entire country is online, language helps- isn’t it?

 

4.  Make sure if you have multiple projects on the website each project collaterals, meaning marketing brochures, walk through videos, PDFs, Floor Plans must be bucketed and made avaible in least possible file size. There are certain portals that help reduce the size of all types of files without really compromising the quality at least for the purpose we are using it.

The benefit is that all your marketing material is at one spot and can be downloaded in a single action there is a great value in entering the potential buyers phone or desktop storage and later when he in the buying mode, he will definitely go through your well curated, data trimmed bucket of project information is just like having your visiting card in their pocket forever.

 

5.  Have Virtual site visit corner specifically curated and well-crafted using “live” feature services.Make the best use of technology to book site visit virtually and create an event out of it where you, yourself can give a live guided virtual tour of the project and all the signed up participants can see sitting at home your whole project completely narrated by you, isn’t that kick ass. Make it a one off event don’t keep it constant feature though.

Something like “Pre Monsoon Site visit week” this will work at least for those who were already interested and your team had some sort of contact with them.Numbers don't matter even if it 10/15 people signed up for virtual site visit it is big enough to begin with. Have fun with it.

 

There are some more interesting things your team and you can work around your website, make use of the lockdown to better the web experience of your company it will definitely cost less than your grand sofa set in your office reception, but if you could add the glass table and the 55 inch TV to your budget you might also get a 100X return even in lock down.

Make sure you don’t rush to do it; changes and technology takes some time. Plan for a week in advance create a proper plan to create a well curated web experience. I can show you loads of Awesome 100+ Cr Projects with pathetic and B Grade mobile website. Sorry for the hard words but people your website is your  real estate online, don’t take your website too lightly. It is not a mere website, it is your company. Don’t depend on your web developer to make your website great. If you want your website to be great you have to pour your attention and love into it, poor web developer is just a coder, give him the " vision " he will code it for you.

 

Thanks for reading it till the end,make your website experience awesome forever.

 

All the best

 

Advit  Dixit

 

 



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