Advett Dixit - Real Estate Marketing,sales and technology.

#Influencer #branding #realestate Nugget   4 #Sports #endorsements It’s interesting find, that many of the sports persons locally, nationally and internationally have more quality fan following than TV stars and celebrities. Your local wrestler, shooting champion, Swimmer, Footballer etc has followers over Instagram and Facebook in lakhs( if she or he has represented nationally or internationally). Their followers are genuine and all ears to what they say and, what I see is, a golden opportunity for us. I think you got what mean to say. But please don’t, don’t, don’t use them to advertise, use them to engage and connect with your brand or project. Be creative Be bold. Tip – Always think in terms of traffic on your website. Advit

Nugget 3 #hoarding #website #web #asset 20*40 hoarding printing, transport, mounting and removing costs anywhere between 15 to 20 Rs per sqft per exercise, say you do this exercise 3 times in a year (only). The total Cost to company (CTC) is 42000/- INR. This is not rent just the printing, mounting etc. Do we spend this much amount on our website every year? And do we think, there might some more value to it if we flag an interesting concept with our web asset as we do elsewhere? Why not try to play a little bit of your hoarding Printing and mounting budget say, of just one hoarding of the many , you have and use it to create web asset that may last for more than year? Can we not use this web asset in a creative way with the help of few influencers to create traffic on it for specific reason and time, giving you something more than just branding, you get engagement.   Major benefit – The rental you save by giving up one hoarding. Major Gain –Very few are focusing ...

  Nugget 2 #story #telling With some solid fact based story that your project or company has (of your client, staff, worker or anyone associated with your company or project) sow, that story - with an appropriate influencer who tells that story on behalf of you (with your project name or your company name playing a background role in the entire story). So if you have celebrity clients, some renowned artist or writer or anyone who has special story to share and stays in project you handed over or currently in process. It has a 100X impact than an advertisement format especially online. It takes curation but ‘hey it’s damn fresh and impactful’. Make sure the influencer is also the part of the story and feels connected with it. Honest, Fact full and heart felt stories are what people looking for and I believe there are many around us. Even one story this year will do. Start with one story. Cheers Advit

It may seem easy to exercise same branding techniques on digital that we usually do on physical or conventional media. But it may not prove effective. Why?Because the basic foundation of digital media was based on a completely open platform and freedom to see whatever and whenever they want and   how they want. This is not what conventional media offers, conventional media is more structured it comes with its own rules and viewers also expect the same form these media, when they choose to engage on the conventional media. The way two are consumed are completely different so when we plan our DIGITAL BRANDING campaign we need to understand following unwritten rule, where your story or theme or message of campaign will remain same as on the conventional media but the offering will change drastically on digital platform.   1.        Brand presence – Choosing the best suited platforms for your branding. Any and every brand is seen greater or ...

Building a digital culture for the sake of it, is not advisable. But if this pandemic has not taught us the “need for digital culture” then what have we learned from this pandemic, for our businesses? Real Estate business is messy when it comes to getting digital. At the same time that is the only reason we should create a digital culture. Why should we have a digital culture? ·          Almost 80% of our work force work at something called, site!   ·          Almost all of our expenses are done for the site and ·          Almost all of our success depends on buyers coming from different location to visit our site before they buy. ·          All in all –there are a lot of things that are happening which we can’t be control sitting in office. So we need information and system that will give us real time pulse of...

  3  min  Inspite of the massive growth in social media popularity, the good old email is still one of the most effective tools to communicate and create a serious communication channel with your brand followers. May it be spiritual gurus, success coaches, authors, consultants, brands that looking for a repeat business all are using email marketing in an extremely effective way. Email marketing is more relevant to those who mostly have a repeat business from same clients over a long period of time. So for real estate, If you look at your business with a view of next 10 years what do you see? Yes, you won’t see any specific Project or inventory to sell, what you will see is your brand and what you be known for. What will be your reputation after 10 years? If you are taking this long and serious view about your real estate business certainly email marketing is one of your key channels. Some of the most effective campaigns and most successful once do have email a...

  30 May 2020- 3 Min Read Website essentially has become the front office of many brands in real estate. It is indeed so fascinating to see that with a minuscule cost and effort you can create a world class experience for you clients. Website will be taken far more seriously now and looked upon as the official communication portal of any company or brand Following are my suggestions and practical ideas that each real estate company can follow to make their clients feel that it was worth visiting your website. These tips are followed by the best in the business and those who care about their existence not just online but otherwise as well. 1  .      Your company website must have a Covid 19 policy on the top of your website showcasing what precaution’s your company is taking for those who are working in office, those who are visiting for enquiry and site visit and for vendors and suppliers more importantly for your construction workers and site staff . Ac...