Nugget 3 #hoarding #website #web #asset

Nugget 3

#hoarding #website #web #asset

20*40 hoarding printing, transport, mounting and removing costs anywhere between 15 to 20 Rs per sqft per exercise, say you do this exercise 3 times in a year (only). The total Cost to company (CTC) is 42000/- INR. This is not rent just the printing, mounting etc.

Do we spend this much amount on our website every year?

And do we think, there might some more value to it if we flag an interesting concept with our web asset as we do elsewhere?

Why not try to play a little bit of your hoarding Printing and mounting budget say, of just one hoarding of the many , you have and use it to create web asset that may last for more than year? Can we not use this web asset in a creative way with the help of few influencers to create traffic on it for specific reason and time, giving you something more than just branding, you get engagement.

 

Major benefit – The rental you save by giving up one hoarding.

Major Gain –Very few are focusing on the web assets, you get the best of the internet traffic.

Disclaimer- Hoardings are important; I have only used hoarding as an example to put it in a perspective to make sure we look at the web assets in a different light. Long live the hoardings.

Advit