Advett Dixit - Real Estate Marketing,sales and technology.

आपल्या कडे मार्केटिंग आणि सेल्स अशा दोन वेगळ्या टीम शक्यतो नसतात किंबहुना  मार्केटिंग ,सेल्स अँड पोस्ट सेल्स सर्व प्रक्रिया एकच टीम आणि व्यक्ती करत असते .  अशा वेळी काय करायचं ते पाहूया .  प्रॉपर्टी /फ्लॅट विक्री मध्ये मार्केटिंग म्हणजे काय? १. रीच  - म्हणजे जास्तीजास्त टार्गेट ऑडियन्स पर्यंत पोहचणे  २. कन्टेन्ट - म्हणजे आपण त्यांना आपल्या प्रोजेक्ट आणि प्रॉडक्ट बद्दल काय सांगतोय ती माहिती.  ३. ह्यॅमररिंग - म्हणजे त्या रिच ला आपण हा कन्टेन्ट किती वेळा सांगतोय  ४. एन्कवायरी - म्हणजे संभाव्य गिरायिका कडून विचारपूस व तुमच्या कडे फ्लॅट घेण्याची इच्छा दर्शविणे.  शक्यतो , ह्या टप्यातला पहिला भाग  हा मार्केटिंग असतो व उर्वरित सेल्स  म्हणजे जेव्हा तुम्हाला लक्षात येतं  कि ह्या एन्कवायरीला  आता हे पटलं  आहे कि तुमच्या कडे फ्लॅट घ्याला हरकत नाही आणि त्यांना जसा हवा तास फ्लॅट तुमच्या कडे उपलब्ध आहे आणि तो घेण्यासाठीची आर्थिक बाजू सुद्धा जमेची आहे, त्या क्षणी मार्केटिंग थांबतं  किव्हा थांबवावं  आणि सेल्स सुरु होतो.  ...

Channel partner is not a new phenomenon, some call them brokers or agents, while others as sales partners or channel partners. Here channel partner essentially means an organization that facilities real estate developer to sell real estate and gets a percentage share in exchange, a brokerage. Channel partner term is relatively new and has hit the high with advent of internet property listing portals. Initially it was believed that the property listing portals would cannibalize the real estate broking business and initially they did try to do it but due to few known and other unknown reasons, it did not continue that path of removing the middle man between Builder Developer and the Buyer. Reasons for this are partly because real estate companies were not concerned if they had to pay a brokerage or not (generally) also from portals point of view the cost of customer acquisition sky rocketed in last five years as rates or google ads, facebook ads and search results costed more and more, m...

  Nugget 2 #story #telling With some solid fact based story that your project or company has (of your client, staff, worker or anyone associated with your company or project) sow, that story - with an appropriate influencer who tells that story on behalf of you (with your project name or your company name playing a background role in the entire story). So if you have celebrity clients, some renowned artist or writer or anyone who has special story to share and stays in project you handed over or currently in process. It has a 100X impact than an advertisement format especially online. It takes curation but ‘hey it’s damn fresh and impactful’. Make sure the influencer is also the part of the story and feels connected with it. Honest, Fact full and heart felt stories are what people looking for and I believe there are many around us. Even one story this year will do. Start with one story. Cheers Advit

#Influencer #branding #realestate Nugget #1 #location  #courtesy Location courtesy is one of the best thing to offer by a real estate company. Influencers mostly like to have their videos in different locations or landscapes. Providing your plush office or a project club house or a sample flat for them to shoot their video with a constant location courtesy text on the video that will make a good subtle way to brand your project or company especially when the influencers audience and your target group is overlapping. Make sure the influencers gets the location for the shoot  free  and so does your company gets the location courtesy branding in exchange. Cheers Advit

Building a digital culture for the sake of it, is not advisable. But if this pandemic has not taught us the “need for digital culture” then what have we learned from this pandemic, for our businesses? Real Estate business is messy when it comes to getting digital. At the same time that is the only reason we should create a digital culture. Why should we have a digital culture? ·          Almost 80% of our work force work at something called, site!   ·          Almost all of our expenses are done for the site and ·          Almost all of our success depends on buyers coming from different location to visit our site before they buy. ·          All in all –there are a lot of things that are happening which we can’t be control sitting in office. So we need information and system that will give us real time pulse of...

Virtual reality (VR) and Augmented reality(AR) are pretty stable technologies with large application in show casing the project, flats and other marketable features to the client. Before diving into other interesting application of VR and AR,let me first revise on what exactly VR and AR means. Virtual reality is clearly science of creating the reality in the virtual space that is on the screen or oculus like special visual output devices.These VR renders are made using highly advanced software and rendering techniques that give us the feeling that we are actually in the flat or in the real location without moving an inch. Augmented Reality is also straight forward. The word augment means adding something upon the existing.The augmentation that is done is either on the VR render,video or on the real time objects which have hidden triggers.When we move our phone camera over a part in the physical space or object there are certain triggers that are hidden on the object or space that...