Advett Dixit - Real Estate Marketing,sales and technology.

Channel partner is not a new phenomenon, some call them brokers or agents, while others as sales partners or channel partners. Here channel partner essentially means an organization that facilities real estate developer to sell real estate and gets a percentage share in exchange, a brokerage. Channel partner term is relatively new and has hit the high with advent of internet property listing portals. Initially it was believed that the property listing portals would cannibalize the real estate broking business and initially they did try to do it but due to few known and other unknown reasons, it did not continue that path of removing the middle man between Builder Developer and the Buyer. Reasons for this are partly because real estate companies were not concerned if they had to pay a brokerage or not (generally) also from portals point of view the cost of customer acquisition sky rocketed in last five years as rates or google ads, facebook ads and search results costed more and more, m...

  Nugget 2 #story #telling With some solid fact based story that your project or company has (of your client, staff, worker or anyone associated with your company or project) sow, that story - with an appropriate influencer who tells that story on behalf of you (with your project name or your company name playing a background role in the entire story). So if you have celebrity clients, some renowned artist or writer or anyone who has special story to share and stays in project you handed over or currently in process. It has a 100X impact than an advertisement format especially online. It takes curation but ‘hey it’s damn fresh and impactful’. Make sure the influencer is also the part of the story and feels connected with it. Honest, Fact full and heart felt stories are what people looking for and I believe there are many around us. Even one story this year will do. Start with one story. Cheers Advit

We all either have subscribed to them or followed them knowingly or unknowingly for the content and posts they share on social media. As a follower, it is the information or knowledge that we gain from the influencers, is what attracts us to them and also we sometimes like to belong to a certain kind of people or tribe. The digital influencers are precisely what they are - “Influencers” For example there are many popular youtubers who give high quality information and insights about new mobile phones and give their opinion about the product and their features.Similarly there are instagram influencers for travel,photography and personal grooming kind of subjects. There are facebook influencers who work on subjects like cooking,lifestyle coaches,fitness expertise etc. So there are lakhs of influencers with crores of followers. Now, how does this help us as a business owner and someone who likes to use it for branding or even driving sales? And how can we start using these digital influen...

Every organisation big or small need super hero's. But do we identify them or even know that we have them in our office or in our neighborhood? What we look  for as inspiration or motivation is someone who steps out in his fancy car with expensive accessories and talks lucid and mesmerising mannerisms. But what i realised is that even though these larger than life figures do impress us but the impact is minimal. Impact is not made by extraordinary talent doing ordinary things but when we see a regular guy with more than regular circumstances in personal life works with great dedication he or she moves forward keeps the smile going and faces life in general with dignity and strength,which may not sound extraordinary at first but it is indeed nothing less than a super heroism. Being yourself and being proud of what you have achieved is an important part of being great tommorow. I respect this tribe of superheroes we see through everyday and don't recognize. Advit Dixit Tri...

Good time;Bad time Time is a very fascinating concept many tried to define time and many have been successful too. Time is what you think of , there is no future there is no past exist any where. Only thing that exit is now.Rest is just a record of all NOW's put together. For a startup stand point what is a good time and bad time to do business? We hear about recession,bad environment for business,bad policy bad market condition and so on and so forth. How should we react to these words. Just as any other word.For a startup we do not  exist because of the business and market condition. We exist because we want to and the customers want us to . Only thing we can do is and only thing that matter anyways is excessive focus on the customer satisfaction and fulfilling customers needs,wants and dreams .There no bad time no good time. If you are the best to your customer you have a good time if you are average to your customer you have a bad ti...

Apps for ops We in India are enjoying the internet penetration on healthy scale. Mobile Internet has made it more accessible and affordable in many cases. But many businesses and professional in tier 2 and 3 cities are not ready and equipped to harness this internet access among the common consumers. So if we search any local business or professional we don’t find them on internet or many who are, don’t have a strong presence in terms of website and other social media profile. Upon that now ‘app’, is knocking the door big time. So many businesses and professionals are not equipped at all make most of this opportunity. You might ask why I would need app for my business or profession. I am not a social media. True but there is basic difference between an app and a website. Mostly we have our websites as static information portal to potential clients and consumers. But app is not just about that. App can be much more powerful tool than you can imagine. You can handle and manage ...

                    Team is Steam    In other words,Right People on the bus. Any business is all about people whether it is customers or employees or investors. Most businesses start because they solve certain problem or found an innovation that is so powerful that it disrupts existing way of doing things and some businesses start because there is huge demand for it and so on and so forth. The ‘Why’ is important –but ‘who’ is also equally important if not more, in my opinion ‘Who’ is more important than ‘why’, basically ‘why’ is extrinsic it depends on lot of vectors which are beyond control and may change with time or situation. But if you have right people on the bus, the right team, then ‘why’ may change or alter or evolve or dissolve but the team makes any ‘why’ you choose possible. Let’s take an example -Apple built PC because of Steve wozniak, it sold and became apple because of Steve jobs but as time change...

Amoeba  OS( Organizational Structure) Many Startups, small and midsize companies who have founder as its driving force are battling a problem called organizational Structure (OS) and system within the company. One can never be sure that what is more important? OS and system or founders way of doing things. Both have their own limitations. Whenever I am confused about anything about life or business I make it a point to find answer through life itself, the very nature we are the part of has solutions for everything,that is because nature has gone through  billions of years of evolutionary process finding most effective and effortless way of reaching the evolutionary pinnacle. When I first came to know about amoeba I was fascinated by its ingestion technique i.e the way it grabs the food. Whenever any food particle comes anywhere near amoeba that part of its body becomes its mouth & it engulfs it. By the way Amoeba was the first unicellular organism that performe...

         Sales, is the Boss. The Boss, is who Sells. Many startups especially the technology startups have multiple founders, mostly they are experts in technology or product creation. As we watch the rise and fall of the startups, one thing that eventually is going matter is the sales of your product or service. To be more precise, Money in the account for the exchange of your goods or services. This is inevitable and fundamental fact of any business even for Apple or Google after so many years of pioneering products and services and huge brand equity. Sales the ultimate fact that matters. Elon musk, is Elon musk, only because he has managed every single time to create strong booking and advance paid by customers in large numbers. So for a startup to be successful this single most factor overrules all other parameters of success that you want. Sales, is the Boss. Very famous sentence in sales and marketing is,” Marketing and sales too important to be ...

The Magic of Mistakes As we all know that the entire education system in India has Anti Mistake and Anti failure dominance. Somehow as kids and later on as students of our respective subjects, we are terrified of committing mistakes and confronting their results. Many of us, in fact, almost all of us have stooped learning precisely for that reason to avoid mistakes and the resulting failures. What was the last time we tried learning new word, or a new language or tried new road for some destination we went many years ago. By sheer fear of committing a mistake, we have made us absolutely bordered and inorganic in every sense. We don’t try new food, new type of friends, new type of reading, new type of movies, new type of music and anything that triggers a slight probability of committing mistake. Initially, I use to, think of it as an ego effect, but as I closely watched myself and my acquaintances, it dawned on to me that it is not an ego but much primitive emotion of raw fea...