Advett Dixit - Real Estate Marketing,sales and technology.

Pareto’s Law and Real Estate Marketing An Italian Economist Vilfredo Pareto in 19th Century had written an mathematical model for income distribution in Italy that stated that 80% of the land owned by 20% of people. Wealth was not evenly distributed. Joseph Juran in late 1930’s helped General motor to solve some issues pertaining to productivity in manufacturing but landed finding a solution for decoding the “Code” and “Encoding “ as well - cutting he long story short he found in this process that all the tasks and efforts don't affect the outcome equally and in fact very few tasks and efforts are responsible for the majority of the solution or result that is expected. This applies to everything - he concluded later on when he studied and applied, Pareto rule. He called this research   manuscript as “ Pareto’s principle of unequal distribution” You will see there is a huge significance in this principle, from biology to astronomy.   And from banking to marketing. 80% of your r...

Virtual reality (VR) and Augmented reality(AR) are pretty stable technologies with large application in show casing the project, flats and other marketable features to the client. Before diving into other interesting application of VR and AR,let me first revise on what exactly VR and AR means. Virtual reality is clearly science of creating the reality in the virtual space that is on the screen or oculus like special visual output devices.These VR renders are made using highly advanced software and rendering techniques that give us the feeling that we are actually in the flat or in the real location without moving an inch. Augmented Reality is also straight forward. The word augment means adding something upon the existing.The augmentation that is done is either on the VR render,video or on the real time objects which have hidden triggers.When we move our phone camera over a part in the physical space or object there are certain triggers that are hidden on the object or space that...

Good time;Bad time Time is a very fascinating concept many tried to define time and many have been successful too. Time is what you think of , there is no future there is no past exist any where. Only thing that exit is now.Rest is just a record of all NOW's put together. For a startup stand point what is a good time and bad time to do business? We hear about recession,bad environment for business,bad policy bad market condition and so on and so forth. How should we react to these words. Just as any other word.For a startup we do not  exist because of the business and market condition. We exist because we want to and the customers want us to . Only thing we can do is and only thing that matter anyways is excessive focus on the customer satisfaction and fulfilling customers needs,wants and dreams .There no bad time no good time. If you are the best to your customer you have a good time if you are average to your customer you have a bad ti...

Apps for ops We in India are enjoying the internet penetration on healthy scale. Mobile Internet has made it more accessible and affordable in many cases. But many businesses and professional in tier 2 and 3 cities are not ready and equipped to harness this internet access among the common consumers. So if we search any local business or professional we don’t find them on internet or many who are, don’t have a strong presence in terms of website and other social media profile. Upon that now ‘app’, is knocking the door big time. So many businesses and professionals are not equipped at all make most of this opportunity. You might ask why I would need app for my business or profession. I am not a social media. True but there is basic difference between an app and a website. Mostly we have our websites as static information portal to potential clients and consumers. But app is not just about that. App can be much more powerful tool than you can imagine. You can handle and manage ...

                    Team is Steam    In other words,Right People on the bus. Any business is all about people whether it is customers or employees or investors. Most businesses start because they solve certain problem or found an innovation that is so powerful that it disrupts existing way of doing things and some businesses start because there is huge demand for it and so on and so forth. The ‘Why’ is important –but ‘who’ is also equally important if not more, in my opinion ‘Who’ is more important than ‘why’, basically ‘why’ is extrinsic it depends on lot of vectors which are beyond control and may change with time or situation. But if you have right people on the bus, the right team, then ‘why’ may change or alter or evolve or dissolve but the team makes any ‘why’ you choose possible. Let’s take an example -Apple built PC because of Steve wozniak, it sold and became apple because of Steve jobs but as time change...

Amoeba  OS( Organizational Structure) Many Startups, small and midsize companies who have founder as its driving force are battling a problem called organizational Structure (OS) and system within the company. One can never be sure that what is more important? OS and system or founders way of doing things. Both have their own limitations. Whenever I am confused about anything about life or business I make it a point to find answer through life itself, the very nature we are the part of has solutions for everything,that is because nature has gone through  billions of years of evolutionary process finding most effective and effortless way of reaching the evolutionary pinnacle. When I first came to know about amoeba I was fascinated by its ingestion technique i.e the way it grabs the food. Whenever any food particle comes anywhere near amoeba that part of its body becomes its mouth & it engulfs it. By the way Amoeba was the first unicellular organism that performe...

         Sales, is the Boss. The Boss, is who Sells. Many startups especially the technology startups have multiple founders, mostly they are experts in technology or product creation. As we watch the rise and fall of the startups, one thing that eventually is going matter is the sales of your product or service. To be more precise, Money in the account for the exchange of your goods or services. This is inevitable and fundamental fact of any business even for Apple or Google after so many years of pioneering products and services and huge brand equity. Sales the ultimate fact that matters. Elon musk, is Elon musk, only because he has managed every single time to create strong booking and advance paid by customers in large numbers. So for a startup to be successful this single most factor overrules all other parameters of success that you want. Sales, is the Boss. Very famous sentence in sales and marketing is,” Marketing and sales too important to be ...

Need, a simple four letter word.Need, we all have. Need, we can't deny. One word with magnitude of dimensions. Every one has his own need. A need to lie,a need to truth, a need to die,a need to survive. Needless to say we can't deny the existence of need. Living without need is also,the need. May we not strive or work or fight for it but we have needs. Now the question is can we live with out our needs? Can we forget needs for a span or a space? Can we creat a time where we no need is needed, a plac where we can go and needs end? Can we cease the urge to be needed,also? A moment spent to think of these para fundamental questions is a moment where we can find a span and space of being real. What we really need is to be so real, so needless , that we find something beyond our needs. Advit : justincase