Advett Dixit - Real Estate Marketing,sales and technology.

आपल्या कडे मार्केटिंग आणि सेल्स अशा दोन वेगळ्या टीम शक्यतो नसतात किंबहुना  मार्केटिंग ,सेल्स अँड पोस्ट सेल्स सर्व प्रक्रिया एकच टीम आणि व्यक्ती करत असते .  अशा वेळी काय करायचं ते पाहूया .  प्रॉपर्टी /फ्लॅट विक्री मध्ये मार्केटिंग म्हणजे काय? १. रीच  - म्हणजे जास्तीजास्त टार्गेट ऑडियन्स पर्यंत पोहचणे  २. कन्टेन्ट - म्हणजे आपण त्यांना आपल्या प्रोजेक्ट आणि प्रॉडक्ट बद्दल काय सांगतोय ती माहिती.  ३. ह्यॅमररिंग - म्हणजे त्या रिच ला आपण हा कन्टेन्ट किती वेळा सांगतोय  ४. एन्कवायरी - म्हणजे संभाव्य गिरायिका कडून विचारपूस व तुमच्या कडे फ्लॅट घेण्याची इच्छा दर्शविणे.  शक्यतो , ह्या टप्यातला पहिला भाग  हा मार्केटिंग असतो व उर्वरित सेल्स  म्हणजे जेव्हा तुम्हाला लक्षात येतं  कि ह्या एन्कवायरीला  आता हे पटलं  आहे कि तुमच्या कडे फ्लॅट घ्याला हरकत नाही आणि त्यांना जसा हवा तास फ्लॅट तुमच्या कडे उपलब्ध आहे आणि तो घेण्यासाठीची आर्थिक बाजू सुद्धा जमेची आहे, त्या क्षणी मार्केटिंग थांबतं  किव्हा थांबवावं  आणि सेल्स सुरु होतो.  ...

Pareto’s Law and Real Estate Marketing An Italian Economist Vilfredo Pareto in 19th Century had written an mathematical model for income distribution in Italy that stated that 80% of the land owned by 20% of people. Wealth was not evenly distributed. Joseph Juran in late 1930’s helped General motor to solve some issues pertaining to productivity in manufacturing but landed finding a solution for decoding the “Code” and “Encoding “ as well - cutting he long story short he found in this process that all the tasks and efforts don't affect the outcome equally and in fact very few tasks and efforts are responsible for the majority of the solution or result that is expected. This applies to everything - he concluded later on when he studied and applied, Pareto rule. He called this research   manuscript as “ Pareto’s principle of unequal distribution” You will see there is a huge significance in this principle, from biology to astronomy.   And from banking to marketing. 80% of your r...

#Influencer #branding #realestate Nugget   5 #cost #ROI Most frequently asked question now is  "Whats the cost and ROI?" In all this influencer branding and marketing that you are "nuggeting" about? Thank god atleast they reached the question.  The first essential part we have  to define is what we are looking for (i know it's ultimately the bookings)   Is it 1. Web traffic  2. Branding 3. Participation in a particular contest/offer 4. Lead 5....... 6..... So on The key here is,we have the freedom and power to define what we exactly want and where we want to take it to. It can be an objective that you want a 50000 twitter follower where you build your influence and create a strong network to propagate your brand. It can be an objective that your project fb /youtube page is visited by thousands to upload their video that will be showcased by your company and have an award of some sort. And  So on The straight answer to it  "Cost and ROI w...

#Influencer #branding #realestate Nugget   4 #Sports #endorsements It’s interesting find, that many of the sports persons locally, nationally and internationally have more quality fan following than TV stars and celebrities. Your local wrestler, shooting champion, Swimmer, Footballer etc has followers over Instagram and Facebook in lakhs( if she or he has represented nationally or internationally). Their followers are genuine and all ears to what they say and, what I see is, a golden opportunity for us. I think you got what mean to say. But please don’t, don’t, don’t use them to advertise, use them to engage and connect with your brand or project. Be creative Be bold. Tip – Always think in terms of traffic on your website. Advit

Nugget 3 #hoarding #website #web #asset 20*40 hoarding printing, transport, mounting and removing costs anywhere between 15 to 20 Rs per sqft per exercise, say you do this exercise 3 times in a year (only). The total Cost to company (CTC) is 42000/- INR. This is not rent just the printing, mounting etc. Do we spend this much amount on our website every year? And do we think, there might some more value to it if we flag an interesting concept with our web asset as we do elsewhere? Why not try to play a little bit of your hoarding Printing and mounting budget say, of just one hoarding of the many , you have and use it to create web asset that may last for more than year? Can we not use this web asset in a creative way with the help of few influencers to create traffic on it for specific reason and time, giving you something more than just branding, you get engagement.   Major benefit – The rental you save by giving up one hoarding. Major Gain –Very few are focusing ...

  Nugget 2 #story #telling With some solid fact based story that your project or company has (of your client, staff, worker or anyone associated with your company or project) sow, that story - with an appropriate influencer who tells that story on behalf of you (with your project name or your company name playing a background role in the entire story). So if you have celebrity clients, some renowned artist or writer or anyone who has special story to share and stays in project you handed over or currently in process. It has a 100X impact than an advertisement format especially online. It takes curation but ‘hey it’s damn fresh and impactful’. Make sure the influencer is also the part of the story and feels connected with it. Honest, Fact full and heart felt stories are what people looking for and I believe there are many around us. Even one story this year will do. Start with one story. Cheers Advit

#Influencer #branding #realestate Nugget #1 #location  #courtesy Location courtesy is one of the best thing to offer by a real estate company. Influencers mostly like to have their videos in different locations or landscapes. Providing your plush office or a project club house or a sample flat for them to shoot their video with a constant location courtesy text on the video that will make a good subtle way to brand your project or company especially when the influencers audience and your target group is overlapping. Make sure the influencers gets the location for the shoot  free  and so does your company gets the location courtesy branding in exchange. Cheers Advit

It may seem easy to exercise same branding techniques on digital that we usually do on physical or conventional media. But it may not prove effective. Why?Because the basic foundation of digital media was based on a completely open platform and freedom to see whatever and whenever they want and   how they want. This is not what conventional media offers, conventional media is more structured it comes with its own rules and viewers also expect the same form these media, when they choose to engage on the conventional media. The way two are consumed are completely different so when we plan our DIGITAL BRANDING campaign we need to understand following unwritten rule, where your story or theme or message of campaign will remain same as on the conventional media but the offering will change drastically on digital platform.   1.        Brand presence – Choosing the best suited platforms for your branding. Any and every brand is seen greater or ...

We all either have subscribed to them or followed them knowingly or unknowingly for the content and posts they share on social media. As a follower, it is the information or knowledge that we gain from the influencers, is what attracts us to them and also we sometimes like to belong to a certain kind of people or tribe. The digital influencers are precisely what they are - “Influencers” For example there are many popular youtubers who give high quality information and insights about new mobile phones and give their opinion about the product and their features.Similarly there are instagram influencers for travel,photography and personal grooming kind of subjects. There are facebook influencers who work on subjects like cooking,lifestyle coaches,fitness expertise etc. So there are lakhs of influencers with crores of followers. Now, how does this help us as a business owner and someone who likes to use it for branding or even driving sales? And how can we start using these digital influen...

Building a digital culture for the sake of it, is not advisable. But if this pandemic has not taught us the “need for digital culture” then what have we learned from this pandemic, for our businesses? Real Estate business is messy when it comes to getting digital. At the same time that is the only reason we should create a digital culture. Why should we have a digital culture? ·          Almost 80% of our work force work at something called, site!   ·          Almost all of our expenses are done for the site and ·          Almost all of our success depends on buyers coming from different location to visit our site before they buy. ·          All in all –there are a lot of things that are happening which we can’t be control sitting in office. So we need information and system that will give us real time pulse of...

  3  min  Inspite of the massive growth in social media popularity, the good old email is still one of the most effective tools to communicate and create a serious communication channel with your brand followers. May it be spiritual gurus, success coaches, authors, consultants, brands that looking for a repeat business all are using email marketing in an extremely effective way. Email marketing is more relevant to those who mostly have a repeat business from same clients over a long period of time. So for real estate, If you look at your business with a view of next 10 years what do you see? Yes, you won’t see any specific Project or inventory to sell, what you will see is your brand and what you be known for. What will be your reputation after 10 years? If you are taking this long and serious view about your real estate business certainly email marketing is one of your key channels. Some of the most effective campaigns and most successful once do have email a...

  30 May 2020- 3 Min Read Website essentially has become the front office of many brands in real estate. It is indeed so fascinating to see that with a minuscule cost and effort you can create a world class experience for you clients. Website will be taken far more seriously now and looked upon as the official communication portal of any company or brand Following are my suggestions and practical ideas that each real estate company can follow to make their clients feel that it was worth visiting your website. These tips are followed by the best in the business and those who care about their existence not just online but otherwise as well. 1  .      Your company website must have a Covid 19 policy on the top of your website showcasing what precaution’s your company is taking for those who are working in office, those who are visiting for enquiry and site visit and for vendors and suppliers more importantly for your construction workers and site staff . Ac...

Gmail is the mother ship of all the google services now, right from google drive to google app store. You use Gmail hundreds of time during a week but these secret 5 features will help you make your Gmail super effective and work life efficient.   Five open Secrets of Gmail.   1.        Smart compose Smart Compose is an awesome new feature that was added to Gmail last year, and it can save you a ton of time. In a nutshell, the feature predicts what you’re going to type and lets you insert predicted words or entire phrases by pressing the tab key on a computer or by tapping the space at the end of the predicted phrase on a smartphone. Enable it on the General tab in your Gmail settings by scrolling down to “Smart Compose” and clicking the button next to “Writing suggestions on.” You’ll get generic suggestions by default, or you can enable personalization to allow Google to keep track of your writing style and offer personalized suggestions....

3 min read Most of us do know the difference between the two, but we always tend to miss some of the key differentiating factors that define and make both effective. When I say Sales Vs Marketing, I mean to compare and not compete, Collaborate and not conflict. Conflict arises only, out of lack of clarity and especially in real estate most of the times, the line between sales and marketing are not just blur they are in fact intermingled. To begin with a primary definition -Marketing means something that generates leads and sales means something that converts the leads into a client. Both appear to be mutually exclusive but no company can survive in absence of any one of the entity. Many real estate companies sometime or the other, in their long business timeline have either found themselves saying “We have loads of site visits but they just don’t buy” While other times they might be saying “no body visits the site, but those who have visited so far have inevitably booked” b...