Advett Dixit - Real Estate Marketing,sales and technology.

  3  min  Inspite of the massive growth in social media popularity, the good old email is still one of the most effective tools to communicate and create a serious communication channel with your brand followers. May it be spiritual gurus, success coaches, authors, consultants, brands that looking for a repeat business all are using email marketing in an extremely effective way. Email marketing is more relevant to those who mostly have a repeat business from same clients over a long period of time. So for real estate, If you look at your business with a view of next 10 years what do you see? Yes, you won’t see any specific Project or inventory to sell, what you will see is your brand and what you be known for. What will be your reputation after 10 years? If you are taking this long and serious view about your real estate business certainly email marketing is one of your key channels. Some of the most effective campaigns and most successful once do have email a...

  30 May 2020- 3 Min Read Website essentially has become the front office of many brands in real estate. It is indeed so fascinating to see that with a minuscule cost and effort you can create a world class experience for you clients. Website will be taken far more seriously now and looked upon as the official communication portal of any company or brand Following are my suggestions and practical ideas that each real estate company can follow to make their clients feel that it was worth visiting your website. These tips are followed by the best in the business and those who care about their existence not just online but otherwise as well. 1  .      Your company website must have a Covid 19 policy on the top of your website showcasing what precaution’s your company is taking for those who are working in office, those who are visiting for enquiry and site visit and for vendors and suppliers more importantly for your construction workers and site staff . Ac...

Gmail is the mother ship of all the google services now, right from google drive to google app store. You use Gmail hundreds of time during a week but these secret 5 features will help you make your Gmail super effective and work life efficient.   Five open Secrets of Gmail.   1.        Smart compose Smart Compose is an awesome new feature that was added to Gmail last year, and it can save you a ton of time. In a nutshell, the feature predicts what you’re going to type and lets you insert predicted words or entire phrases by pressing the tab key on a computer or by tapping the space at the end of the predicted phrase on a smartphone. Enable it on the General tab in your Gmail settings by scrolling down to “Smart Compose” and clicking the button next to “Writing suggestions on.” You’ll get generic suggestions by default, or you can enable personalization to allow Google to keep track of your writing style and offer personalized suggestions....

3 min read Most of us do know the difference between the two, but we always tend to miss some of the key differentiating factors that define and make both effective. When I say Sales Vs Marketing, I mean to compare and not compete, Collaborate and not conflict. Conflict arises only, out of lack of clarity and especially in real estate most of the times, the line between sales and marketing are not just blur they are in fact intermingled. To begin with a primary definition -Marketing means something that generates leads and sales means something that converts the leads into a client. Both appear to be mutually exclusive but no company can survive in absence of any one of the entity. Many real estate companies sometime or the other, in their long business timeline have either found themselves saying “We have loads of site visits but they just don’t buy” While other times they might be saying “no body visits the site, but those who have visited so far have inevitably booked” b...