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Showing posts from 2017

Superheroes

Every organisation big or small need super hero's. But do we identify them or even know that we have them in our office or in our neighborhood? What we look  for as inspiration or motivation is someone who steps out in his fancy car with expensive accessories and talks lucid and mesmerising mannerisms. But what i realised is that even though these larger than life figures do impress us but the impact is minimal. Impact is not made by extraordinary talent doing ordinary things but when we see a regular guy with more than regular circumstances in personal life works with great dedication he or she moves forward keeps the smile going and faces life in general with dignity and strength,which may not sound extraordinary at first but it is indeed nothing less than a super heroism. Being yourself and being proud of what you have achieved is an important part of being great tommorow. I respect this tribe of superheroes we see through everyday and don't recognize. Advit Dixit Tri...

Black out social media

We are lost in social media and one way or the other,we do realize that we are neglecting the real people we face everyday or even loose the chance to meet a stranger who might become a good friend later. We are so immersed it social media that we have some how got addicted. I am personally confessing  that,i am addicted in many ways, we feel that the,a idle moment with our self or with loved once is a waste of time and we do miss that moment where we need not have to talk or do anything else but to be with ourself or with the loved once. I am practicing the black out few times in a day where i purposefully try not to be online and on social media.  It does help a lot if you are working on social media as a profession or for your business sake. The Social Media Blackout must be there how ever small it may be but we need it. I did it yesterday when i was for dinner with my wife as well as i do it regularly through out the day. Be it a 30 minutes black out just tu...

BYOD

BYOD Now many businesses have realized that customers are loosing patience and don't want to face hassle of standing in line or waiting, when they are traveling ,holidaying or on business tour.Hotels,Airlines,Restaurants,Amusement parks, Events and many such occasions where you might have to face huge waiting and customers feel wasted.For any business frustrated customer is not a good sign. Thats where BYOD -" Bring Your Own Device " comes in to play. Now all the time consuming and mandatory procedures could be completed by the customer while he or she is entering your place or before that and just has to verify if needed and skip the queue. And once every one start doing that, huge amount of time and energy will be saved. Also this leads to fast and positive decision making on part of your business and sales. Many customer may not be BYOD ready,then you can keep few devises at the venue of registration or reception to make sure they can take their time and comfort...

6 steps to begin social media marketing.

The best way to start with social media marketing for your business or profession is with a clean slate and no baggage. 1.Once you are determined to make social media your premier source of communication with your customers,you should first start with visiting lot of websites,facebook pages and all other social media of companies or professional same as you or your product.Let them be big or small, bad or good dont judge or copy anyone but looking and understanding will give you some idea of how things are what you can do better or even inculcate in your social media strategy. 2.Next step is write down what exactly you want to achieve in the next one year with respect to your product or company or service. Do want more followers or want to brand or want downloads or want sales or want more content to be viral and shared. What exactly you intend. 3.Next is what kind of content you will create to fulfill above goal for this year. Content is key to this and creating content i...

Good time Bad time

Good time;Bad time Time is a very fascinating concept many tried to define time and many have been successful too. Time is what you think of , there is no future there is no past exist any where. Only thing that exit is now.Rest is just a record of all NOW's put together. For a startup stand point what is a good time and bad time to do business? We hear about recession,bad environment for business,bad policy bad market condition and so on and so forth. How should we react to these words. Just as any other word.For a startup we do not  exist because of the business and market condition. We exist because we want to and the customers want us to . Only thing we can do is and only thing that matter anyways is excessive focus on the customer satisfaction and fulfilling customers needs,wants and dreams .There no bad time no good time. If you are the best to your customer you have a good time if you are average to your customer you have a bad ti...

office culture or pseudo family.

office culture or pseudo family.     Pic: Google campus floor, feeling at home. Home is what humans love. Companies know it. Many a times you hear a CEO or Chairmen of a tech company say we are one big large family. They go for retreats,play ,party, click photos hugging and kissing each other. Then once this large happy family comes back to office and are busy in their routine where this family feeling disappears and certain under current of supremacy ,promotion, appreciation seeking, better pay, faster rise in the ranks, lesser real family time,and finally shifting job for better pay, designation and better family.(Pseudo Family) Massive researches are done on making company culture, huge budgets are spent for it, lot of incentives are showered but still there is no equilibrium in the HR.Why so? Because it is  HR- Human resource, and if you and your board look at humans as resource then how can they be family? this is a biggest CON of the Corporate...

Aajcha internet grahak

आजचा ईंटरनेट ग्राहक ! सर्वत्र इंटरनेटचे न दिसणारे जाळे  आणि त्यात आपण सर्व मुक्त पणे  मोबाईल वर स्वार होऊन एका व्हर्चुअल जगात स्वछंद वावरत आहोत आणि एका नव्या आयामात जगत आहोत.हे नवं  जग अनुभवत असताना आपण नकळत या ईंटरनेट चे ग्राहक बनलो आहोत. इंटरनेट हा कुणा  एकाच्या मालकीचा नाही व त्यावर कोणी हक्क बजावू शकत नाही. तरीही  तो सुव्यवस्थित पणे आपल्याला एक किफायतशिर ग्राहक बनवत आहे. आपण केलीली प्रत्येक कृती ही या इंटरनेटवर मोजली व मापली जाते. आणि त्याची दखल योग्य तो सेवा देणारा किंवा एखादी कंपनी घेते. आपण इंटरनेटवर जे काही करतो त्याचे थेट रूपांतर डेटा मध्ये होते व त्या डेटाचा उपयोग योग्य त्या कंपन्या योग्य त्या कारणासाठी करून घेतात. यामुळे आपल्याला न कळत या बिग डेटाचा बिग कॅश होतो. यामध्ये सर्वच कंपन्या सामील आहेत व या डेटाचा इंधनासारखा वापर होतो. हा इंटरनेट आपल्या न कळत आपल्याबद्दल बरेच काही जाणतो व तो आपल्याला उपयोगी, गरजेच्या किंवा आवडीच्या प्रमाणे योग्य ती सेवा किंवा प्रॉडक्ट आपल्याला दाखवून न कळत आपल्याला विकून जातो. आज जरी इंटरनेटचा प्रसार कमी असला तरी ...

Apps for ops

Apps for ops We in India are enjoying the internet penetration on healthy scale. Mobile Internet has made it more accessible and affordable in many cases. But many businesses and professional in tier 2 and 3 cities are not ready and equipped to harness this internet access among the common consumers. So if we search any local business or professional we don’t find them on internet or many who are, don’t have a strong presence in terms of website and other social media profile. Upon that now ‘app’, is knocking the door big time. So many businesses and professionals are not equipped at all make most of this opportunity. You might ask why I would need app for my business or profession. I am not a social media. True but there is basic difference between an app and a website. Mostly we have our websites as static information portal to potential clients and consumers. But app is not just about that. App can be much more powerful tool than you can imagine. You can handle and manage ...